Local SEO Tips
What is local SEO and why local SEO is important for area-based businesses?
Local businesses, restaurants, and service providers rely on prospecting customers who can find their business on Google local search engine optimization is a branch of SEO that focuses on optimizing a website in order to be discovered in local search results.
Local search optimization will benefit local businesses that serve in a limited area of operations. The focus is more on the products and services sold, the proximity of the service area to the person searching for similar products or services at that point in time. Finally, the third factor is the brand prominence of the business. Later, in this article, we can explain each of these.
Optimizing for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states. A new survey shows that “near me” searches have shot up by a whopping 500%. Over 80% of local searches by a mobile device resulted in an online sale. When done right, local SEO allows people to seek information about your business quickly and simply, putting them one step closer to a transaction.
What does this mean to search marketers? While it displays the local map pack within the standard Google organic search listings, separate algorithms power the main Google search results for local rankings and the local map pack results. As an area business, you’ve got the chance they appear within both the most organic search results and therefore the local map pack at an equivalent time.
Location-based factors like having a business listing in Google My Business, local citations from data aggregators, and review signals – that ought to be published by your local customers – are also taken into consideration in your local-oriented SEO rankings and as a result, also take them into consideration in your local SEO efforts.
Localized content and native link popularity are factors, even as it’s in Google’s traditional search algorithm, so it is vital to create local landing pages for every of your locations- especially if you’re a multiple location business-, where you should include not only your business name but also its details like the address and phone and optimize their titles tags, meta descriptions, and follow SEO best practice. We should take this into consideration as well in your content marketing and link-building strategy.
Location-based factors like having a business listing in Google My Business, local citations from data aggregators, and review signals – that ought to be published by your local customers – are also taken into consideration in your local-oriented SEO rankings and as a result, also take them into consideration in your local SEO efforts.
It’s also important to note that there are SEO tools focused on a local search that can help you develop local-oriented SEO audits, from developing keyword research focused on your local audience, building citations, managing Google My Business listings, business profile, and Google posts, and even monitor your inclusion in local packs.
Website content may be a significant factor, even as it’s in Google’s traditional search algorithm, but location-based factors like Google My Business, citations, and review signals also are included.
When done right, local SEO allows people to seek information about your business quickly and simply, putting them one step closer to a transaction.
Local search engine optimization (local SEO) has become one of the most important factors for your local business. Content, on-page optimizations, and link building all with a focused, localized intent are a part of these efforts.
Table of Contents
22 Local Search Engine Optimization (SEO) strategies that can exponentially increase your local sales and revenue
If you're wondering about how to do local SEO, here's good news. We crafted a list of sure-fire 22 local ranking strategies (we call secret local SEO ranking recipe) in a two pronged approach to rank a local business on Google My Business (GMB) along with the organic listing of the business website. With this approach, we covered all the Google recommended local ranking parameters (search relevance, search proximity and brand prominence), we have found the results faster and long-lasting. We base this on our years of trial-and-error methods and experiments based on the Google's algorithm.
Here's a list of 22 strategies that can rank you local business on top of Google
- Google My Business Maps listing and Optimization
- Apple Maps Listing
- Bing Maps Listing
- Your Business Citation Listing on Top Directories
- Hyper Local Citations (City based)
- Business Niche Citations Listing (Based on specific industry)
- Unstructured Citation Listing
- Google Maps Stacking
- Data Aggregator Listing
- Domain Authority Stacking
- Geo Tagged HD Videos Submission to High PR Sites
- Geo Tagged HD Images Submission to Image Directories
- Info Graphics Creation and Submission
- PDF Magazines Creation and Submission
- PowerPoint Slide Creation and Submission
- PDF Magazines Creation and Submission
- Audio Podcasts Creation and Submission
- Social Fortress SEO (advanced link building)
- On-Page Optimization of Business Website
- Advanced RSS Feed Backlinking
- Guest Blogging backlinking
- Cloning Competitor's Backlinks
- Review Management (Generating more positive reviews)
How much does local SEO cost if you get above activities done through Fiverr?
We did research on Fiverr to compare the cost of the activities that you might pay individually to 20 different freelancers. We considered Fiverr as the most cost-effective platform and shortlisted the listing based on the relevant work content satisfying our strategies, customer reviews and value for money. Now, you compare the same activities we perform to rank your GMB and your local business website.
The image you see at the left side is the cost of getting the on-page technical SEO done from a verified Fiverr freelancer. On-page SEO is only 1 of 22 local SEO activities we perform, it costs you $450 in Fiverr. Our premium plan includes this activity of on-page technical SEO plus 20 other activities to rank your local business, and it costs you $450. Our prices are 70% less than your total Fiverr costs. We have listed all the activities below, along with the comparable costs in Fiverr. You can research yourselves..
Not just the price, but working with us would mean you will not have the headache to coordinate with 20 freelancers. Gather and stitch the reports together for your client. We provide you a comprehensive report covering all the activities.
ACTIVITY NUMBER | LOCAL SEO ACTIVITY DETAILS | GOOGLE ALGORITHM | YOUR COST IN FIVERR (USD) |
|---|---|---|---|
| 1 | Google My Business Maps Optimization | Relevance and Proximity | $225 |
| 2 | Apple Map Listing | Proximity | $30 |
| 3 | Bing Maps Listing | Proximity | $20 |
| 4 | Citation Listing on Top Directories | Relevance and Proximity | $125 |
| 5 | Hyper Local Citations Listing | Relevance and Proximity | Included in above |
| 6 | Niche (City based) Citation Listing | Relevance and Proximity | $80 |
| 7 | Unstructured Citations | Brand Prominence and Relevance | $30 |
| 8 | Google Maps Stacking | Proximity | $90 |
| 9 | Data Aggregator Listing | Relevance | $60 |
| 10 | Domain Authority Stacking | Relevance | $35 |
| 11 | Geo Tagged HD Videos submission | Relevance | $50 |
| 12 | Geo Tagged HD Images submission | Relevance | $25 |
| 13 | High quality Info Graphics creation and submission | Relevance | $100 |
| 14 | High quality PDF and Magazines creation and submission | Relevance | $50 |
| 15 | High quality PowerPoint Slide creation and submission | Relevance | $40 |
| 16 | Audio/Podcasts creation and submission | Relevance | $75 |
| 17 | Social Media “Fortress” SEO | Brand Prominence | $65 |
| 18 | On-Page Optimization (scope as described below)* | Relevance | $450 |
| 19 | Advanced RSS SEO | Relevance | $15 |
| 20 | Guest Blogging | Relevance | $125 |
| 21 | Submit to Coupon Aggregators | Brand Prominence | $100 |
| 22 | Clone Competitor’s Back-links | Brand Prominence and Relevance | $290 |
With years of trial and error, we perfected a fail-proof strategy and crafted the Local SEO activities. We use this strategy and add our "secret sauce" to rank any local businesses on Google.
Nothing ranks better than good content. The rule of the thumb is to build a site for a user, not a spider. Rest will fall in place. We follow the same principle for ranking our client’s business and we continue to rank for very competitive keywords with relevant and high-quality content marketing (we follow several channels). One example: “Tax advisor” targeting a popular city in Canada.
We perform 22 content marketing strategies for our local SEO clients and almost the same strategy for our eCom SEO clients (except GMB, Apple, and Bing Maps).
We perform a hybrid LOCAL SEO strategy targeting your GMB profile and also your business Website and you can see movements in ranking and traffic as early as 6-8 weeks from the completion of our first full month campaign.
We follow a tiered approach with a focus on local link building. We spread our activities over 30 days to make it look natural. All activities are manual. Here’s what you can expect in terms of backlinks:
Deluxe plan – Tier#1 – 140 High DA backlinks, Tier#2 – 5,000
Premium plan – Tier#1 – 230 High DA backlinks, Tier#2 – 10,000
Ultimate plan – Tier#1 – 540 High DA backlinks, Tier#2 – 20,000
SEO is all about getting the sweet spot with some trial and error. Link quality matters rather than link volume.
#digitalmarketing #marketing #strategy #contentmarketing
#socialmedia #content #advertising #socialmediamarketing
#seo #branding #seotips #seoservices #seoexpert #seomarketing
Here are some of our Local SEO results
Details of 50 sub-activities we perform to rank a local business on Google local search
SEO Pre Audit & Analysis
| Detail Site Analysis |
| Competition Analysis |
| Keyword Research & Analysis |
| Initial Rank Report |
| Broken Link Check |
| Google Penalty Check |
| Mobile Usability Issue Checking |
On Page Optimization
Open Graph
Enables any web page to become a rich object in a social graph
Open Graph Check
Advanced Schema
Schema.org vocabulary can be used with Microdata and JSON-LD.
Read more
Knowledge Graph
Help Google improve its search relevancy
Read more
AMP Optimization
Makes it easy for publishers to create mobile-friendly content & have it load.
Validate AMP Page
PageSpeed Insights
The PageSpeed tools analyze your site performance.
Test Your Page Speed
Mobile Optimization
A mobile optimized site is a far more advanced website.
Mobile Friendly Test
Structured Data
Helps Google Search to understand the content of a page.
Structured Data Testing tool
.htaccess Optimization
htaccess is short for Hypertext Access, & configuration file used by servers.
Read more
Robots.Txt Optimization
Does NAP on website match Google Places?
Read more
URL Optimization
Search Engine Friendly URLs
Read More
Canonical Optimization
Canonicalization is essential to proper SEO.
Read more
XML Sitemap Configuration
Allows webmasters to include additional information about URL.
XML Sitemap Checker
Broken Link Optimization
A hyperlink which is linked to an empty or non-existent external webpages.
Broken Link Checker
W3C Markup Validation
Allows Internet users to check HTML and XHTML documents.
Check Here
Silo SEO Site Building
Silos helps to index your content.
Read more
hCard Integration
Simple, open format for representing people, companies, organizations, and places.
Read more
Enable Browser Caching
Browser caching stores webpage resource files on a local computer when a user visits a webpage.
Read More
Image Optimization
Faster Images and Accelerate Time to Market.
Read more
Manual Citation Building
Local Citation Building - Manual Submission
We are Building citations for businesses located in: US, Canada, UK, Australia, New Zealand, Ireland, Germany, France, Netherlands, Singapore, South Africa & more.
Local Search Optimization
- Google My Business Setup, Verification & Optimization – Read More
- Bing Places Optimization
- Apple Maps Optimization
- Yelp Listing Creation
- Yellow Pages Creation
- Foursquare Listing Creation
Data Aggregators Submissions
Data Aggregators aggregate and validate data from a number of sources like government, telcos, utilities, web research, etc and then distribute this business listing data to hundreds of other sites.
Data Aggregators Submissions
Data Aggregators aggregate and validate data from a number of sources like government, telcos, utilities, web research, etc and then distribute this business listing data to hundreds of other sites.
Infogroup powers the likes of Google Maps, Mapquest, Bing Local, Yahoo Local, TomTom, AOL Local, and so on
Top 50 Citation
Listings for Every Local Business
| Merchant Circle White Pages Super Pages Manta City Search/City Grid Local.com FourSquare AngiesList n49 2FindLocal opentable.com powerprofiles.com SaleSpider | Allpages.com Angieslist B2BYellowPages bbb.org BizVotes BOTW Brownbook ChamberofCommerce Citysearch CitySquares ShowMeLocal spoke.com switchboard.com | cmac.ws corporationwiki.com cortera.com Cylex-USA D&B dexknows.com directorycentral.com eLocal ExpressUpdate EZLocal Thumbtack TomTom Tupalo | ForLocations GetFave Here.com HotFrog iBegin InsiderPages Kudzu local.botw.org LocalEze LocalStack Tuugo whitepages.com Yasabe | lookooh.com magicyellow.com MakeItLocal MapQuest mojopages.com MyHuckleberry MyLocally Nokia Here Opendi Tuugo Yellowbook yellowbot.com yellowpagecity.com |
Hyper Local Citation
Sources For Your Niche and City
Niche Citations
Local Citation
Search Citation Sources Manually
Searches to find city specific citation sources:
- (city) business listings
- (city) business directory
- (city) directory
Searches to find industry/niche specific citation sources:
- (keyword) business listings
- (keyword) business directory
- (keyword) directory
Find with help of Citation Building Tools
Content Marketing
- Web 2.0 Authority Stacking
We Manually Create Any 10 Do Follow Web 2.0
- Infographic Creation & Distribution
Number of Infographic Creation= 5
Number of Infographic Submission= 20
Website Link Value : High
- Social Media Aggregator
Number of Links= 2
Website Link Value : High
- Alternion
- Connect with Twitter
- Connect with Facebook
- Connect with Google Plus
- And Massive Syndication
- Paper.li
- Connect with Twitter
- Connect with Facebook
- And Content Sharing
- Power Point Slide Creation & Submission
Number of Power Point Slide Creation= 1
Number of Power Point Slide Submission= 10
Website Link Value : High
- PDF and Document Creation & Submission
Number of PDF and Document Creation= 1
Number of PDF and Document Submission= 10
Website Link Value : High
- Audio & Podcasts Distribution
Number of Audio files Creation = 3
Number of Audio files Submission= 10
Website Link Value : High
- E-Book Creation & Distribution
Number of e-Book Creation = 1
Number of e-Book Submission= 10
Website Link Value : High
- Photo Sharing Sites
Number of Photos Creation= 5
Number of Photos Submission= 10
Website Link Value : High
- Cinemagraphs Creation & Distribution
Number of Cinemagraphs Creation= 3
Number of Cinemagraphs Submission= 10
Website Link Value : High
- Typography Creation & Distribution
Number of Typography Creation= 3
Number of Typography Submission= 10
Website Link Value : High
- HTML5 Digital Publishing Platform
Number of Creation= 1
Number of Submission= 10
Website Link Value : High
Manual Blogger Outreach & Guest Posting
Number of Guestographics Creation= 5
Number of Guestographics Submission= 50
Website Link Value : High
- Finding Guest PostingOpportunities
- Analysis Quality Blogs
- Engaging with bloggers & The Pitching
- Link Acquisition and Send You The Report
- Become Contributor For On going Deep Link building
- Mobile Apps For Link Building
- Step 1:- App Creation
we converted your website Into apps with the help of FREE App Creator Like
https://www.appsgeyser.com/
- Step 2:- Test App with Emulators
- http://www.bluestacks.com/
- http://www.amiduos.com/
- https://developer.android.com/studio/index.html
- https://www.andyroid.net/
- https://droid4x.en.uptodown.com/windows
- https://www.genymotion.com/#!/
We are using bluestacks Emulators to Test Your Apps
- Step 3:- Featured Graphics Of App
We take snapshots of your Apps with the help of
https://appetize.io/
Or:
https://www.manymo.com/
- Step 4:- App Submission to Google Play Sore
We Submit Your Apps to Google Play Store
https://play.google.com/apps/publish/signup/
- Step 5:- App Submission To Another Play Store
Once Your Apps approved to Google Play Store, then we submit the same apps to
- Amazon App Store
- GetJar
- AppBrain
- Aptoide
- Opera Mobile Store
- Mobogenie
- SlideME
- F-Droid
- ApkMirror
- Step 6:- App Submission To Shareware Directory
We submit Your apps to Shareware Directory Like:
- www.download.com
- www.filehippo.com
- www.brothersoft.com
- www.softpedia.com
- www.snapfiles.com
- www.freedownloadscenter.com
- www.soft32.com
- www.majorgeeks.com
In This way, we are able to get 100’s of High Quality Inbound Links.
- Coupon & Deals Sites
Monthly Reporting
| Keyword Ranking Report |  | | | |
| Monthly Action Plan | | | | |
| 24/7 Live Project Tracking | | | | |
Support
| Email Support | | | | |
| Skype Chat Support | | | | |
| Skype Call Support | | | | |
| Telephone Call Support | | | | |
How our Local SEO marketing company can provide you the most affordable local SEO services and help you get more sales?
- You get an enormous value and ROI for your money spent
- Our prices are 70% less than all the local SEO services stitched together through Fiverr
- You do not need to work with 20 unknown freelancers
- Our prices are extremely affordable since we eliminate middleman and provide direct services
- You do not need to invest on any SEO tools, platforms or software
- You do not need to need to wade through multiple SEO solution options and get overwhelmed
- You do not need to learn local SEO and spend your valuable time
- We have done all the hard work and crafted this fail-proof system so you need have to not "reinvent the wheel"
- We have a humongous list of customer success results
- We have tons of customer testimonials
- We also provide local SEO to non-English markets
- We provide the best white label Local SEO reseller services to other agencies in 27 countries
Below You’ll Find Three Exclusive Packages. Just Choose One, And You’ll Receive Instructions On How To Proceed Upon Payment.
Deluxe Plan
1 Location - Low Competition Local Keywords-
1 URL 1 Domain
-
Keywords Allowed -10
-
Competition - Medium
-
Tier 1 Links ( High value ) - 180
-
Tier 2 Links ( Moderate ) - 800
-
Turn around time 30 Days
-
Google My Business Optimization
-
Apple Map Listing
-
Bing Map Listing
-
Top Citation Listing
-
Hyper Location Citations
-
Unstructured Citations
-
Google Maps Stacking
-
Data Aggregator Listing
-
Domain Authority Stacking
-
HD Geo Tagged Videos
-
HD Geo Tagged Images
-
Info Graphics
-
PDF and Magazines
-
Audio/Prodcasts
-
Social Fortress SEO
-
On-Page Optimization
-
Advanced RSS
-
Guest Blogging
-
Clone Competitor’s Backlinks
-
GEO Optimized GMB Posts with image
-
Service/Staff Spotlight Posts
-
GMB Posts On Trending Questions
-
Highly Engaging 30 Seconds Intro Video
-
Video Of Daily Operations, With Customers
-
GMB Review Management
Premium Plan
1 Location - Medium Competition Local Keywords-
3 URLs 1 Domain
-
Keywords Allowed -15
-
Competition - High
-
Tier 1 Links ( High value ) - 380
-
Tier 2 Links ( Moderate ) - 1200
-
Turn around time 30 Days
-
Google My Business Optimization
-
Apple Map Listing
-
Bing Map Listing
-
Top Citation Listing
-
Hyper Location Citations
-
Unstructured Citations
-
Google Maps Stacking
-
Data Aggregator Listing
-
Domain Authority Stacking
-
HD Geo Tagged Videos
-
HD Geo Tagged Images
-
Info Graphics
-
PDF and Magazines
-
Audio/Prodcasts
-
Social Fortress SEO
-
On-Page Optimization
-
Advanced RSS
-
Guest Blogging
-
Clone Competitor’s Backlinks
-
GEO Optimized GMB Posts with image
-
Service/Staff Spotlight Posts
-
GMB Posts on Trending Questions
-
Highly Engaging 30 Seconds Intro Video
-
Video Of Daily Operations, With Customers
-
GMB Review Management
Ultimate Plan
1 Location - High Competition Local Keywords-
5 URLs 1 Domain
-
Keywords Allowed -25
-
Competition - Very High
-
Tier 1 Links ( High value ) - 480
-
Tier 2 Links ( Moderate ) - 1600
-
Turn around time 30 Days
-
Google My Business Optimization
-
Apple Map Listing
-
Bing Map Listing
-
Top Citation Listing
-
Hyper Location Citations
-
Unstructured Citations
-
Google Maps Stacking
-
Data Aggregator Listing
-
Domain Authority Stacking
-
HD Geo Tagged Videos
-
HD Geo Tagged Images
-
Info Graphics
-
PDF and Magazines
-
Audio/Prodcasts
-
Social Fortress SEO
-
On-Page Optimization
-
Advanced RSS
-
Guest Blogging
-
Clone Competitor’s Backlinks
-
GEO Optimized GMB Posts with image
-
Service/Staff Spotlight Posts
-
GMB Posts On Trending Questions
-
Highly Engaging 30 Seconds Intro Video
-
Video Of Daily Operations, With Customers
-
GMB Review Management
Deluxe Plan - Single Month
1 Location - Low Competition Local Keywords Your subscription will not be renewed after 30 days-
Keywords Allowed -10
-
Competition - Medium
-
Tier 1 Links ( High value ) - 140
-
Tier 2 Links ( Moderate ) - 5000
-
Turn around time 30 Days
-
No.of Keywords Guaranteed to be page#1 - 3
-
Google My Business Map Optimization
-
Apple Map Listing
-
Bing Map Listing
-
Top Citation Listing
-
Hyper Location Citations
-
Unstructured Citations
-
Google Maps Stacking
-
Data Aggregator Listing
-
Domain Authority Stacking
-
HD Geo Tagged Videos
-
HD Geo Tagged Images
-
Info Graphics
-
PDF and Magazines
-
Audio/Prodcasts
-
Social Fortress SEO
-
On-Page Optimization
-
Advanced RSS
-
Guest Blogging
-
Clone Competitor’s Backlinks
Premium Plan - Single Month
1 Location - Medium Competition Local Keywords Your subscription will not be renewed after 30 days-
Keywords Allowed -15
-
Competition - High
-
Tier 1 Links ( High value ) - 230
-
Tier 2 Links ( Moderate ) - 10000
-
Turn around time 30 Days
-
No.of Keywords Guaranteed to be page#1 - 5
-
Google My Business Map Optimization
-
Apple Map Listing
-
Bing Map Listing
-
Top Citation Listing
-
Hyper Location Citations
-
Unstructured Citations
-
Google Maps Stacking
-
Data Aggregator Listing
-
Domain Authority Stacking
-
HD Geo Tagged Videos
-
HD Geo Tagged Images
-
Info Graphics
-
PDF and Magazines
-
Audio/Prodcasts
-
Social Fortress SEO
-
On-Page Optimization
-
Advanced RSS
-
Guest Blogging
-
Clone Competitor’s Backlinks
Ultimate Plan - Single Month
1 Location - High Competition Local Keywords Your subscription will not be renewed after 30 days-
Keywords Allowed -25
-
Competition - Very High
-
Tier 1 Links ( High value ) - 340
-
Tier 2 Links ( Moderate ) - 15000
-
Turn around time 30 Days
-
No.of Keywords Guaranteed to be page#1 - 10
-
Google My Business Map Optimization
-
Apple Map Listing
-
Bing Map Listing
-
Top Citation Listing
-
Hyper Location Citations
-
Unstructured Citations
-
Google Maps Stacking
-
Data Aggregator Listing
-
Domain Authority Stacking
-
HD Geo Tagged Videos
-
HD Geo Tagged Images
-
Info Graphics
-
PDF and Magazines
-
Audio/Prodcasts
-
Social Fortress SEO
-
On-Page Optimization
-
Advanced RSS
-
Guest Blogging
-
Clone Competitor’s Backlinks
Recent Customer Reviews